Many website owners put tremendous effort into link building, only to ignore those links once they’re up. However, even a good link can go wrong, and the warning signs aren’t always visible. Below are a few indications that a link is on the decline.
A Sudden Increase in Pop-Up Ads
This problem can have a variety of causes. Sites are sold, new developers take over, and owners sometimes get greedy. Pop-up ads aren’t good for search engine optimization because they make pages load slower and they tell Google’s algorithms that the site is full of spam.
An Excess of Other Ads
If a site has more than a few ads, it doesn’t necessarily mean it’s bad for SEO. However, if that’s all a visitor sees, it could indicate that the link has gone bad. Search engine ‘spiders’ see a site with too many ads as being spammy, and they’re reluctant to bring traffic to them.
Relevant, readable content is one of the biggest factors in good SEO. If a site owner hasn’t checked the content on linked sites in awhile and they do so only to notice low-quality content, it may be time to break the link. A site on the rise shouldn’t be associated with low quality, and that’s exactly what would happen if one were to stick around.
Too Many Redirects
Excessive redirects can be the result of a busy website owner or a DNS hack. If a link redirects visitors to an irrelevant or spammy site, that’s not doing the site owner any good. Users count on finding useful links, and when they don’t find them, they look elsewhere.
Studies show that users’ site speed expectations are increasing. In fact, most people won’t wait for more than a second or two before back-clicking. Site speed is a primary SEO factor, and users will go elsewhere if a linked site is too slow.
Link building is an ongoing process, and it’s best viewed as a practice rather than a task. When developers and clients are patient and diligent, sites are guaranteed to rise to the top.